The path on which the costumer reaches
the product is subject to constant change. It can be long,
but should never get troublesome.
We design all media along the Consumer Pathway.
We develop content, design und functionality consequently from
a shoppers point of view.
Still keeping an eye on the perception of a brand,
we further evolve it for new applications.
+49 (89) 78 57 67 30
Media Designer IHK (CCI)
Contact person for design and technology
Academy of Fine Arts (Akad. d. B. K.) Frankfurt/Main
Owner, contact person for strategy, conception and design
Graduate Designer FH (UAS)
Contact person for design and 3D animation
BA Interactive Media
Contact person for 3D and film
Art Direction/Project Management
Sonja März (freelance)
Graduate Product Designer
Contact person for PoS and design
Sylvia Willax (freelance)
Contact person for photography
Kerstin Tonscheck (freelance)
Marketing Graduate (BAW, German academy for marketing and communication)
Feel free to call us: +49 (0)89 78 57 67 30
If required, we can call on the support of a senior advisor who knows each and every aspect of the business.
Strategic Marketing Consultant (freelance)
LMU, BAW, INSEAD
A pragmatic freethinker and first-class initiator, Richard Weidenbach was responsible for marketing and communication at BSH Hausgeräte (Bosch Siemens household appliances) for a long time, for a reason. He set up the globally active marketing and communications departments and was entrusted with the responsibility of developing and managing the global brand portfolio strategy for the Bosch, Siemens, Ufesa, Pitsos and Zelmer brands. He was also in charge of the marketing development budget for this portfolio.
Images and text are not only the most important elements in ads and banners but also vital channels when it comes to visual information transfer and processing for human beings. Visual media – images and text – complement each other in a very special way.
Images touch us instantly on an emotional level. At first, we perceive the outlines, then we see the details. We can hardly avoid being affected by their impact because this is a technology of evolution, which we share with most living beings. Text, on the other hand, is a cultural technique that we have to learn at school with a great deal of effort. In the first instance, the alphabet is completely unemotional. Text is exhausting and demands greater or less concentration.
As a result, this channel is considerably slower but also more differentiated. In fact, again what evokes emotions when we read are only the images that develop in our heads.
But these languages do not address us because our conscious processing power (approx. 40 bits per second according to Scheier and Held) is far too limited. Our evolutionary development – that is to say our genetic code, which takes thousands of years to develop – does not have the slightest chance of keeping up with the fast cultural language development for machines.
Our target group – the single “normal individual” – is increasingly living in a world which he can actually hardly understand anymore. The reason this works so easily and smoothly is that the services are specifically tailored to each and every “normal individual’s brain”. This gives power to us commercial players. Even, or especially, as an advertising agency we can make use of and benefit from these great services – marketing platforms, social media sites, image generation technologies, design tools and stock photo agencies. Data-driven advertising guarantees direct access to the consumer.
But the consumer himself uses the same technologies at least as successfully when he activates ad blockers, decides against cookies, reviews our products on the internet and exchanges views and experiences with other consumers.
Our task as a creative agency, advertising agency or PR agency, client consultant, graphic designer, copywriter or conceptual designer is all the more clear as a result of all of this. We must select and develop our channels, media and messages in such a way that the consumer – a single person with an individual account and individual motives – is able to and wants to process and manage these channels, media and messages himself. And this will only happen if he feels his motives are being genuinely addressed.
We therefore have no option but to continue to apply ourselves and our creativity to this topic. This is quite exhausting. But it is a basic challenge of advertising and communication which we cannot change any more than we can change ourselves.
PS: So it might take a little while before we can “import” an entire instruction manual into the brain of the consumer in only 2 seconds. Actually, we’re not even sure we really want to do this at all.
Dietrich Dube is responsible for this page
dube. visuelle kommunikation
Kreativagentur für Werbung und Design
You can contact me at email@example.com
or by telephone on +49 (0) 89 78 57 67 30
VAT ID No.: DE199337172
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