The "German Brand Award" conceives and awards brands holistically. With its criteria and competition categories, it takes account of the diverse facets of professional brand management: The prize is awarded in the "Excellent Brands" and "Excellence in Brand Strategy and Creation" competition categories. On the recommendation of the jury, the honorary prizes "Brand Manager of the Year" and "Personality of the Year" are awarded annually.
Home Connect is the digital brand of B/S/H, which in the form of an app connects all home appliances and much more. Communicating the benefits of it will be a big challenge. We got through the idea and implementation in a pitch. Home Connect Brand Manager Nadine Singh-Glinski describes the challenge on the occasion of the IFA 2018: "The aim of the IFA appearance is to create awareness for the platform as well as a first image of the Home Connect brand."
Hundreds of thousands of Syrian refugee children live in the Lebanese-Syrian border area at the subsistence level in makeshift tent cities without access to education. The generation, which is to rebuild its country after the war, grows up in illiteracy, without perspective and as easy victims for extremist groups. The tent school builds schools for children in Lebanese refugee camps. We support the tent school this year with several campaigns and a new logo. #wirmachenschule – join in!
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Once again, we were able to prevail in the pitch and are now highly motivated to design the web relaunch of Unlimited X – the innovation hub of REHAU. The independent brand tries to differentiate itself not only contentwise but also communicatively more clearly from the parent company and would like to convince the brand value innovation convincingly with a new web appearance.
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© dube. visual communication 2019 / advertising agency Munich / advertising agency Dresden