The "German Brand Award" conceives and awards brands holistically. With its criteria and competition categories, it takes account of the diverse facets of professional brand management: The prize is awarded in the "Excellent Brands" and "Excellence in Brand Strategy and Creation" competition categories. On the recommendation of the jury, the honorary prizes "Brand Manager of the Year" and "Personality of the Year" are awarded annually.
Home Connect is the digital brand of B/S/H, which in the form of an app connects all home appliances and much more. Communicating the benefits of it will be a big challenge. We got through the idea and implementation in a pitch. Home Connect Brand Manager Nadine Singh-Glinski describes the challenge on the occasion of the IFA 2018: "The aim of the IFA appearance is to create awareness for the platform as well as a first image of the Home Connect brand."
Yippie! Wir sind für den „German Brand Award“ nominiert. Der German Brand Award begreift und prämiert Marken ganzheitlich. Mit seinen Kriterien und Wettbewerbsklassen trägt er den vielfältigen Facetten der professionellen Markenführung Rechnung: Prämiert wird in den Wettbewerbsklassen »Excellent Brands« und »Excellence in Brand Strategy and Creation«.