Digital Services

work history


Home Connect


The digital service system previously communicated as a feature of the Siemens and Bosch brands is to be communicated for the first time as an independent digital product brand at the IFA 2018 in Berlin. For this purpose, the corridor between Bosch and Siemens at the IFA 2018 will be equipped with large-format campaign motifs. At the same time, motifs should be developed that can be used across media. From the billboard to the social media post.


We've got ourselves in a pitch for the idea and implementation of the brand campaign. The concept of the newly developed motifs for the IFA is based on the user stories of the Home Connect website and makes the campaign a consistent next step in brand communication. Home Connect Brand Manager Nadine Singh-Glinski describes the challenge as follows: "The aim of the IFA appearance is to create awareness for the platform as well as a first image of the Home Connect brand."

Nominiert für

Die w&v berichtete am 10.08.2018


Kommunikationskampagne mit 3x3m großen Motiven für die Messe IFA 2018 in Berlin. Und weitere Ideen für Crossover-Anwendungen.

Motive Messe 3×3 m



Motive Social Media

not realized

not realized

The first Dishwasher that can start to clean the floor.

Per IFTTT lassen sich über die Home Connect App auch beliebig Geräte miteinander verbinden.

Impressionen von der IFA 2018

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dube + partner

visual communication

Advertising and Design Agency

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