Munich Magazine
Portfolio
Consumer Products
work history
Client
B/S/H - JDE
Task
In addition to TASSIMO, partner brands such as Jakobs, Milka, Twinings, Suchards and Café Hag also stand for premium. The claim to high quality and the attitude to life of the brand should be clearly and convincingly communicated in all media.
Solution
Focus of the communication was the differentiation of the series and the central feature "Intellibrew". The budget - a cooperation between Bosch Hausgeräte and Jacobs Douwe Egberts - included not only all PoS media, but also campaign ideas and product communication.
concrete
– Kampagnenideen
– Produktliteratur
– Plakate
– Filme (3D)
– Stills (3D)
– PoS Medien
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