Work examples 2004-2019
MINI. A brand whose core is creativity and therefore constantly demands creativity again and again. Within the framework of the new corporate design and in the sense of the brand, convincing and involving sales promotion measures had to be created.
Etat support design
In addition to TASSIMO, partner brands such as Jakobs, Milka, Twinings, Suchards and Café Hag also stand for premium. The claim to high quality and the attitude to life of the brand should be clearly and convincingly communicated in all media.
Mixers and juicers of the VitaBar series are accompanied by a recipe book, which should be implemented as a brand-relevant app. In addition to classic and digital advertising, we designed a tasteful and user-friendly recipe app as well as an involved landing page.
The digital service system previously communicated as a feature of the Siemens and Bosch brands had to be communicated for the first time as an independent digital product brand at the IFA 2018 in Berlin.
Product launch campaign
The launch of the new Bosch juicers and blenders from the VitaExtract range should be accompanied by emotional and tasteful communication.
VitaExtract: launch communication
VitaBar: UI/UX Design
TASSIMO: launch and campaign communication
SilentMixx: launch communication
RDI: Corporate Communications
Normstahl: Unternehmens- und Produktkommunikation
MUM5: Launch communication
MUK: Corporate Communication
MoveOn: PoS marketing
MINI: Retail Marketing
MINI: Corporate Communication
IFA 2017: Film Project
Home Connect: brand communication
HairCare: launch and campaign communication
Garment: launch communication
DIEßL: Branding, CD
DBS: Corporate Communication
CubeCutter: Direct Marketing
Advertising and Design Agency
Hofmannstraße 5 / DE-81379 Munich
+ 49 89 / 78 57 67 30
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